E-MAIL MARKETING CAN YIELD THE HIGHEST ROI OF ALL YOUR MARKETING CHANNELS
E-mail marketing campaigns usually considered as a low impact way of marketing your products & brands lots of brands and enterprises prefer marketing tools and medium other than email marketing to reach out for customers, but fact of the matter is due to digitalisation in the marketing world smart and correctly planned email campaigns can draw extra-ordinary results by delivering highest results against applied time & investments. This blog provide tips & techniques about effective and efficient email marketing through which one can optimise product's reach as well as enhancing over all brand personality.
One of the biggest misconceptions regarding email marketing is the "blasting strategy" to reach out aggressively without knowing your targeting audiences that results in loss of time and poor results. Understanding the audiences by targeting the specific chunk is much more effective and productive it allows you to understand the audience behaviour so that you can tweak your message with language, tone and deliverables. It is really important to build your own list instead of sending unexpected emails to recipients by doing this your email will definitely land in the spam folder. You must use another linked platform like website to engage recipients by directing them to the email sign-up page of your website and blog page most importantly you must communicate with them about their requirements and area of interests through the above mentioned landing pages. In this way you can actually build your subscribers lists that ensure your email get in front of the eye that matters.
Once you get to know your target audiences the next step is to work on call to action feature. Other than persuading your subscribers to open your email via compelling subject line, the next goal is to get subscribers to click on your content. Be very clear and concise in your call to action feature, and don't ask for too much up front. Sometimes one call to action in your email is enough (in case of promoting sales) while other times a few call to actions feature are also appropriate. Always Test what resonates best with your audience.
CREATE A WOW FACTOR IN YOUR E-MAIL TEMPLATE
The first and foremost important thing is the alignment of your email template with the overall brand found on your website, whether you're hiring a designer or have a developer make sure you don't want your recipient to open your message and have no idea who it came from. Clicking through from an email to your website should be a fluid experience so they know exactly how and where they can take the next step.
In order to measure and evaluate the success rate of your email marketing campaign you have to review the recipients' engagement after each or set of emails sent. Engagement metrics like clicks, unsubscribe, subscribe are basically your window into the recipient's inbox and how they feel about your emails. If you see high open and click rates, your recipients are finding your emails useful. If you see addresses on your email list that never engage, it may be time to try to bring them back on board with a re-engagement campaign. If you are proactively watching your engagement metrics, then you should be able to measure and get to know about your recipient behaviour (how often your recipients would like to be contacted) use preference centre tool to maintain the right expectations between the sender and the recipient.
In general email marketing can be perceived as overly spammy or promotional mainly when the sender tries to ask too much from the recipients up front with purchasing intentions make sure before asking your subscriber to purchase anything or sign up for the service offer them something of value first (that can include free download of blog/white paper with helpful industry tips) or in case of product business a free trial/discount code or a coupon to buy your product would really help to encourage recipients to start with your brand or service.
Always keep up to date and clean recipient lists people who apte to receive your email two months or two weeks ago, may not be interested in receiving your email any more for that regular monitoring of engagement metrics is mandatory and it will help you to maintain good deliverability by removing unengaged users.
As your business grow globally or you already have global presence you will likely find yourself sending emails to multiple countries around the globe always make sure you are equipped with in depth knowledge of email legislation system for each country for example in US and Canada sender has to include its physical business address attached to his/her email signature.
Email marketing is not just about informing or popping your product or service to the recipients it is a way of building relationship with your potential audience and the key to build a healthy relationship is to ask for permission. Here you can use the concept of permission marketing that is not only the most effective, but the best way to ensure you have a good relationship with your customers.Permission marketing goes hand in hand with not buying lists, securing opt-in, and sending wanted content. Once somebody has given you permission to communicate with them, make sure you are listening to them and gauging their responses.
Email is a powerful tool for communication, but it should be much more than a one-way conversation. Using a no-reply email address as the reply-to address in your marketing email is like putting a barrierbetween you and your recipients a factor that will likely discourage recipient engagement.
Allowing your customers to reply directly to an email campaign opens up opportunities for conversations you may have never been able to start before. All feedback is valuable, so opening yourself up to this form of communication feedback will only help your program in the long run.
SEGMENTATION AND PERSONALISATION
Like other traditional marketing tools segmentation is highly required when it comes to productive E-mail marketing campaign by segmentation we mean the personalisation. Now a day the engagement can be easily optimised if you cater your message to specific characteristics by knowing your customers, for convenience you can segment your email streams according to factors such as:
The more you cater your messages to your subscribers' tastes, interests and activities the more likely you are to reach and interact with your recipients. It has been seen that sometimes the recipients once opted in your emails, may not want to hear from you anymore that perfectly fine in fact it is a usual part of an email life cycle. The ability of unsubscribe from your email program should never be challenging and must be available at one click so keep it very simple please note if users can't find the unsubscribe, they can find the spam button so be very careful.
YOUR CUSTOMERS COME FIRST
Give your new subscribers a very warm welcome. Welcome emails provide a huge opportunity to reintroduce yourself and set expectations for what kind of email your recipients will be receiving from you and how often. Welcome emails also provide the perfect opportunity to send subscribers to your preference centre so they can adjust the frequency and type of email they'll be receiving from you. Don't send emails just to send email or hit any specific target count target your email campaigns that is going to create value able results as well as strengthen your relationship with recipients in the end communicate and listen to your subscribers by observing analytics and never forget to show your appreciation by saying THANK YOU.
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